What is the Digital Economy? The digital economy refers to the global network of economic activities, commercial transactions, and professional interactions that rely on information and communications technologies (ICT). In essence, it represents the economy driven by digital technologies. Don Tapscott introduced the term “digital economy” in his 1995 best-selling book titled “The Digital Economy: Promise and Peril in the Age of Networked Intelligence.”
Importance of the Digital Economy: The digital economy emphasizes the opportunity and necessity for organizations and individuals to utilize technologies to perform tasks more effectively, efficiently, and often in innovative ways. It enables leveraging technology to achieve tasks and engage in activities that were previously impossible. This technological advancement allows individuals and businesses to excel, do more, do better, and even venture into new areas. Entrepreneurs have embraced the potential of the digital economy to create innovative companies and business models that were previously unimaginable. Examples include ride-sharing platforms like Uber, Bolt, and Lyft, as well as home rental services like Airbnb and content-on-demand platforms like Netflix and Spotify.
About #IDCL2023 – How to be Consistent in Business in a Digital Economy: The #IDCL2023 event features accomplished Nigerians who have achieved success in various business endeavors and are willing to share their experiences. The free seminar is an act of giving back to society, especially targeting youths seeking information on starting their own businesses or navigating the Nigerian economy in the 21st century. The event is open to the general public and aims to inspire young individuals aged 18 to 35 years old.
The event is set to take place in Abuja on August 4th and will feature prominent Nigerian personalities, including Obi Iyiegbu (Obi Cubana), Dr. Emmanuel Idenyi Shaibu (known as the Millennium Entrepreneur), Victor Prince Dickson (founder of Skillcomvalley), Ifiokobong Ating (specializing in advertising dynamics), and Deno Vour Bon.
Significance of the Seminar: Given the recent GDP report by the National Bureau of Statistics, where the ICT sector contributed significantly to Nigeria’s GDP, this seminar becomes crucial in empowering young Nigerians to tap into the vast opportunities offered by the digital economy. The report indicated that the non-oil sector, including telecommunications, trade, finance, transportation, agriculture, and manufacturing, experienced growth after the COVID-19 pandemic. Indulgence Digital Concept (IDCL) recognizes this as a massive opportunity for young people across all sectors to leverage the digital economy for growth, innovation, and sustainability.
About Indulgence Digital Concept (IDCL): IDCL is a rapidly growing advertising agency in Nigeria known for its innovative advertising approach. The company specializes in digital marketing, traditional advertising, brand activation, and business consultancy. They have collaborated with several local and international organizations worldwide, providing essential support to businesses, including a strong social media presence. The brilliant Oluwakemi Olorode leads IDCL and will host the event. Oluwakemi is a business expert, entrepreneur, communicator, business consultant, and child rights activist. Her vast experience and expertise make her a notable speaker on various topics, including business, career development, entrepreneurship, youth, and women affairs.
