Eseosa Ogbeide, the Founder and Creative Director of Sugar Moments Photography, has become a symbol of entrepreneurial success, inspiring aspiring entrepreneurs with her remarkable journey. In a recent interview, she opened up about the keys to her success and offered valuable advice for those venturing into the business world.
Ogbeide highlighted the paramount importance of having a clear purpose when starting a business. Understanding the “why” behind the venture serves as a powerful motivator, especially in the challenging landscape of Nigerian business. In a country where entrepreneurship comes with its share of ups and downs, a well-defined purpose helps entrepreneurs remain focused and determined even during difficult times.
The entrepreneur also stressed the significance of knowing the target audience or market. Tailoring business offerings to cater specifically to their needs allows entrepreneurs to make targeted and effective moves, leading to better results and overall business growth.
At Sugar Moments Photography, Ogbeide’s business, she goes beyond mere image capture. Her mission is to freeze time by capturing precious moments that hold sentimental value for her customers. Each photograph becomes a piece of personal history, enabling people to relive their most cherished memories, from the joy of parenthood to the love shared with family and friends. These captured moments hold immeasurable value, allowing individuals to visually preserve and cherish fleeting yet significant periods of their lives.
Ogbeide’s dedication to preserving priceless memories has made her business stand out. Her passion for freezing moments in time continues to provide a service that holds immense value to her customers, allowing them to hold onto the magic of life’s most beautiful experiences.
Recently, Eseosa Ogbeide was among the top business minds who participated in the highly-regarded TourLa: Lagos Business Tour With Ediale Kingsley. The event gathered leading entrepreneurs to share insights, network, and engage with the media, further establishing Ogbeide as a prominent figure in the business community.
