In a recent interview, Nonye Yomi-Akinyemi, the successful CEO of Laviva Bridals, provided valuable advice for aspiring entrepreneurs planning to venture into the bridal retail industry. Drawing from her extensive 12-year experience in the business, Yomi-Akinyemi’s insights offer valuable guidance for those seeking to follow in her footsteps.
Yomi-Akinyemi stressed the importance of thorough research before embarking on a new bridal retail venture. Given the highly competitive nature of the bridal market, understanding the niche market and identifying the specific needs and preferences of the target audience are crucial steps towards building a successful bridal retail business.
A major point of emphasis by the CEO was the significance of having a unique value proposition to set a business apart from the competition. Without a distinct offering, a bridal retailer might struggle to stand out and could risk being lost among other similar stores in the market.
Moreover, Yomi-Akinyemi highlighted the benefits of seeking guidance from experienced mentors, particularly during the early stages of the business. An experienced mentor can provide invaluable insights, share industry expertise, and help navigate potential challenges, significantly increasing the chances of success.
Speaking about Laviva Bridals, Yomi-Akinyemi proudly revealed the company’s mission of helping brides create their dream bridal look through a world-class rental service of wedding dresses and accessories. Their rental service alone has successfully served 2500 brides, spanning across Nigeria and neighboring countries, by providing them with access to their dream wedding dresses at a fraction of the cost price.
A key differentiator for Laviva Bridals lies in the extensive range of dresses they offer, ensuring that every bride can find her perfect match. With a decade of experience in the bridal industry, the company is dedicated to providing the best bridal experience for every bride, ensuring their special day becomes unforgettable.
Nonye Yomi-Akinyemi’s advice serves as a guiding beacon for aspiring bridal entrepreneurs, encouraging them to pursue their dreams with a well-researched business plan, a unique selling proposition, and the guidance of an experienced mentor. By following these principles, entrepreneurs can increase their chances of achieving success in the competitive bridal retail market, just as Laviva Bridals has done.
Nonye Yomi-Akinyemi was among the distinguished business minds who participated in the recent TourLa: Lagos Business Tour With Ediale Kingsley, a gathering that brought together prominent business figures to share insights, network, and engage with the media.
